Concept Project · Haravan
A bakery goes online, A to Z
From a display case to a Haravan storefront: menu, pre-orders, delivery across the city.
- The shop
- A neighbourhood bakery, two people
- Sold through
- A display case and Facebook messages
- Platform
- Haravan, on its own domain
- Package
- Lên Sàn A–Z
Before it went online
Tiệm Bánh Mật is down an alley in Phú Nhuận, run by two people: one bakes, the other works the counter and answers messages. On an ordinary day that is fine. In the run-up to a holiday, a day looks like this.
- 6:00Ovens on. Today's baking list is on a sheet of paper taped by the fridge, copied out of last night's messages.
- 8:30Facebook: 40 new messages. Half asking prices, half wanting to order for the weekend.
- 10:15Both of them answer the same customer. She is quoted two different prices for the same cake.
- 14:00Someone arrives to collect an order. Nobody can find the message. It is baked on the spot; she waits 45 minutes.
- 21:30Reading back through the whole day's inbox, writing collection dates into a notebook. A missed order is found the next morning, if at all.
None of that is anyone's fault. The order book is living inside a chat inbox, and a chat inbox was never built to be an order book.
Three things to solve
Duplicate orders. Two people answering in one inbox, neither seeing what the other has said. The cost is trust: a customer gets two different answers from one shop.
Missed orders. The collection date sits in a message and gets copied into a notebook at the end of the day. Every copy is a chance to lose one, and a missed order in holiday season means a party without its cake.
The baker's morning. Around two hours a day going into messages instead of the oven. In a two-person shop, that is a quarter of the working capacity.
Design decisions
Four choices shaped the whole storefront. Each had an alternative, and the reason for the one taken is the part worth reading.
Chosen
Haravan, rather than Shopify or a hand-built site
The shop sells inside the city, takes cash and bank transfer, and delivers by motorbike. Haravan has cash on delivery built in, connects to the local couriers, and lets whoever is on the counter change a price or add a cake without calling anyone. Monthly fees are lower than Shopify at this size, and there is nothing to pay for an international payment gateway the shop does not use. Shopify is there for the day it wants to sell abroad.
Chosen
Pick the collection day and time while ordering, not afterwards
Every kind of cake has its own lead time: a cream cake one day, a mid-autumn set two days, a corporate gift box five. The storefront hides the days it cannot make and the days the shop is closed. What a customer picks is what they get, and the shop never has to message back to say no.
Chosen
Delivery fee by area, shown before the order button
Three price bands by district, and picking a district shows the fee. Customers outside the city see "the shop will confirm the fee" instead of a wrong number. More carts are abandoned at the moment the shipping cost appears than anywhere else, so it has to appear before the total, not after.
Chosen
Keep the Facebook inbox, change its job
The page is still where regulars go, so the message button stays. What changes is where a conversation ends: with a link to that exact cake on the storefront, so the date and the money get settled somewhere that keeps a record. The inbox advises, the storefront records.
Deliberately skipped
A mobile app and member accounts
People buy a cake a few times a year. Nobody installs an app for that. A member account adds a sign-up step before ordering, and a two-person shop has no loyalty programme to feed it yet. Checkout works without an account; a phone number is enough, and the customer's details still sit with the order.
What was built, screen by screen
The storefront was built far enough to run one order end to end. These are the four screens that decide things, and what each one solves. The shop's customers are Vietnamese, so the storefront speaks Vietnamese.
Trang chủ / Bánh mùa lễ
Bánh mùa lễ
12 loại, giao nội thành hoặc ghé lấyBánh kem dâu tươi
285.000đ
📅 Đặt trước 1 ngày
Set trung thu 4 vị
420.000đ
📅 Đặt trước 2 ngày
Hộp cupcake 6 chiếc
180.000đ
📅 Đặt trước 1 ngày
Hộp quà tặng doanh nghiệp
Từ 350.000đ
📅 Từ 10 hộp, trước 5 ngày
Seasonal collections
The menu in three groups: cream cakes, holiday cakes, gift boxes. The lead time is printed under the price, so it is known before anyone clicks in and nobody has to ask.
Bánh kem dâu tươi
285.000đ
Cỡ bánh
Ngày nhận
Cần đặt trước 1 ngày. Hôm nay 06/09, sớm nhất nhận 08/09 vì thứ Hai tiệm nghỉ.
CN
06
T2
07
nghỉ
T3
08
T4
09
T5
10
T6
11
T7
12
A cake page with a collection calendar
The collection date is picked right here. Today is struck through, Monday is locked because the shop is closed, and an afternoon slot that is full is greyed out. The message to write on the cake travels with the order instead of living in a chat.
On a phone
Most of this shop's customers order from a phone, either at work or already in bed. The week calendar still shows seven days and can be worked with one thumb.
Bánh kem dâu tươi
285.000đ
Ngày nhận
Đặt trước 1 ngày, thứ Hai nghỉ
CN
06
T2
07
nghỉ
T3
08
T4
09
T5
10
T6
11
T7
12
Cách nhận bánh
● Giao nội thành
Tiệm giao đúng khung giờ đã chọn
○ Ghé tủ kính lấy
12 Nguyễn Văn Trỗi, Phú Nhuận
Địa chỉ giao
Thanh toán
Đơn của bạn
Collection and payment
Delivery inside the city or collection from the counter, and picking a district shows the fee in the panel below. Bank transfer by QR code, or cash on delivery. The order summary on the right carries the collection date and time, because that is what the customer will check again.
Đơn theo ngày nhận
Đơn tại quầy cũng vào danh sách này, bếp mở một chỗ là biết ngày nào nướng gì.
Orders listed by collection day
The screen nobody shows off, and the reason the shop went online. Orders are sorted by collection day rather than order date, and counter sales land in the same list. The baker and the person on the counter open the same page, so there are no longer two versions of the truth.
How an order runs once it is live
- 1CustomerPicks a cake, picks the collection date and time, pays or chooses cash.
- 2StorefrontNotifies the shop's Zalo and email, and the order is already in the list under its collection day.
- 3ShopConfirms. The customer gets a confirmation with the date and time on it.
- 4KitchenOpens the day's list in the morning and bakes in collection-time order.
- 5DeliveryA city courier by time slot, or the customer collects at the counter by giving a phone number.
What was handed over
Exactly what the Lên Sàn A–Z package promises, no more and no less.
- Its own domain, a Haravan storefront in the shop's name, and every account owned by the shop
- Three collections, every cake loaded with photos, price, size and lead time
- A collection calendar per kind of cake, with closing days and time slots configured
- Delivery fees by area, two payment methods, automatic email and message confirmations
- The Facebook page wired to the storefront, with the message button and the order button both present
- One training session at the shop, recorded so it can be watched again
- 30 days running it together, handling real situations with real orders
- A report after launch: where customers arrive from, what they look at, what they order
What it was designed to do
Every order in one place, with a clear collection date, and anyone in the shop opening it sees the same list. A customer can order at eleven at night with nobody watching a screen. The baker's morning goes back to being a morning at the oven. And when the shop wants to advertise for a holiday, the storefront is ready to take that traffic instead of piling it into an inbox.
If this were your shop
You bring:
- The menu and the prices, handwritten or a photo of the price board
- Photos of the cakes taken on a phone; GoEcomaZ evens them out
- Opening hours, closing days, and how far ahead each kind of cake needs ordering
- The areas you want to deliver to and the fee you want to charge
From the first conversation to real orders running on your own domain usually takes 2 to 4 weeks, following the A→Z rhythm on the home page. The Lên Sàn A–Z price is agreed up front at that first conversation, see what the package covers.
Want your shop online like this?
30 minutes, free, and we talk about the business first. The person answering is the person who will build your project.